The development of communication strategies is usually a four-phases project. The actual level of depth for each phase depends directly on the client's needs or expectations. Strategies may apply to one single type of product - just the Web, for example - or to various series of complex actions - media consulting, Web, paper publication, promotional actions, ....

The first phase is the analysis, which aims at understanding the client's expectations and his/her competitive environment.

As a second phase, the definition/prototyping aims at setting up a series of qualitative and quantitative indicators, which are veryfiable and repeatable. The outcome of the second phase is the definition of one (or more) comprehensive strategy ventilated per type of action or product. Our concrete experience in all the areas of communication helps us in the definition of strategies that integrate various actions and/or various types of supports.

The implementation is the natural continuation of the first two phases. This phase consists of coordinating the different actions, but also of monitoring, reporting and adapting the strategies and the productions.

As a fourth phase, the evaluation and the reporting aims at providing our client with an exhaustive and precise overview of the outcome of the collaboration. It also provides a clear understanding of the weak and strong points and gives a series of recommendation for future actions.



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